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About the Label

Stay tuned for the PFL Cycle 3 earners announcement

The future of work is Parent-friendly

The Parent-friendly Label™ (PFL) is a UAE-wide voluntary workplace award program that allows organizations operating in the country within the semi-governmental, private and third sectors, the opportunity to earn a label in recognition of their commitment to a supportive work culture and policies which ultimately impact children of 0-8 years old. A large number of organizations across the UAE have already started their journey towards becoming a parent-friendly workplace, impacting +163,000 employees, +105,000 working parents, +60,000 working parents with children 0-8 years old and +2,250 working parents with children of determination to-date.

The program is supported by UNICEF Gulf.

Are you ready to join the future of work?

Download Applicant Handbook

Watch this video to learn more about the benefits

Working families in UAE often need to make difficult trade-offs in order to satisfy work requirements. They require greater support to thrive at work and at home. By encouraging Parent-friendly workplaces, we can establish a work culture, policies and ways of working that are compassionate towards working parents of young children ages 0-8.

The Parent-friendly Label helps to:

Promote UAE as a parent-friendly place to work.

Encourage the adoption of a parent-friendly workplace culture, policies, facilities and ways of working.

Benefits of Parent-friendly policies

In UAE today, a significant proportion of the population are stressed and struggle to spend time with their families due to their work.

Improves mother-child interactions

Maternity leave is beneficial for infants in the first few months of life, where leave time is linked to better quality of life, where leave time is linked to better quality of mother-child interactions as well as increased attachment security for the infant

Level 1: Parent-friendly Label

Workplaces in UAE that exceed local requirements and standards.

Level 2: Parent-friendly+

Workplaces in UAE that meet or exceed global leading policies and practices.

110,175

Supporting +110,000 parents with children 0-8 years old across the UAE since the launch of the Parent-friendly Label program in 2021.

Press Releases: News and Success Stories of the Parent-Friendly Label

Stay abreast of the latest press releases showcasing organizations that have adeptly implemented Parent-friendly policies and exemplary practices. Uncover the transformative impact of Parent-friendly Label success stories on workplaces throughout the UAE.

100 DAYS LEFT TO APPLY TO EARN THE PARENT-FRIENDLY LABEL -

ECA encourages organizations who have earned the Parent-friendly Label to apply to progress to earn Parent-friendly Label+ Abu Dhabi – May 24, 2024: With 100 days left to apply to […]

Abu Dhabi Early Childhood Authority Launches Its Parent-friendly Label Program for a Third Cycle -

The application window is open from February 27 to September 2, 2024 Organizations in the private sector, semi-government and third sector are eligible to apply to earn the Parent-friendly Label. […]

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Abu Dhabi Early Childhood Authority Launches New Parent-Friendly Label Initiative -

Under the patronage and in the presence of HH Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, Chairman of Abu Dhabi Crown Prince’s Court and Chairman of the Abu Dhabi […]

THIRD CYCLE OF PARENT-FRIENDLY LABEL APPLICATION RECORDS 57% INCREASE IN BENEFITING WORKING PARENTS -

Abu Dhabi, UAE – September 23, 2024: In a new testament of shifting tides towards empowering the UAE’s working parents, the Abu Dhabi Early Childhood Authority (ECA)’s Parent-friendly Label™ (PFL) […]

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The Abu Dhabi Early Childhood Authority (ECA) is a government entity, based in Abu Dhabi, that supports holistic early childhood development. We do this by developing policies and laws, informing decision-making through research and transforming behavior.

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