First and foremost, societal norms have shifted, and there is now a greater recognition of the importance of work-life balance. Parent-friendly policies and practices are essential for attracting and retaining top talent, particularly among the younger generation, who prioritize flexibility and work-life integration. By offering benefits such as flexible working hours, parental leave, and wellbeing initiatives for employees and their family, companies can create an environment where employees can effectively manage their work and family commitments. This, in turn, leads to higher job satisfaction, lower absenteeism, and reduced turnover rates. By implementing policies that support working parents, organizations can create equal opportunities for both men and women. This not only benefits individuals and families but also contributes to a more inclusive and diverse workforce. In addition, the COVID-19 pandemic has accelerated the need for parent-friendly workplaces. With remote work becoming the new norm, parents have had to juggle their professional responsibilities with homeschooling and childcare. Companies that have adapted by offering flexible schedules, remote work options, and additional support for parents have demonstrated their commitment to employee well-being and have gained a competitive edge. Investing in parent-friendly policies and practices is not only beneficial for employees and their families but also for the long-term success and sustainability of businesses